Online sleuths keep trying to solve true crimes. The Baby Reindeer obsession is just the latest

Chances are you've heard of Baby Reindeer, even if you haven't watched it yet.

Netflix's dark and buzzy series spent four weeks as the most popular show (new window) on the streaming service globally, and it was also the top show in Canada (new window). The mini-series by Scottish comedian Richard Gadd centres on the main character's harrowing experience of being relentlessly stalked by a woman, which Gadd says is based on his own life (new window).

But the show is making headlines (new window) not just for its popularity but for the wave of online detectives trying to identify some of the more unsettling characters it portrays, including Martha, the stalker. Now the supposed real-life Martha says she plans to sue (new window), and Gadd has pleaded with fans to stop the sleuthing (new window).

As people dig into the history and personal life of the Scottish lawyer (new window) allegedly the inspiration for the Martha character in the show, some experts point out that this is exactly the kind of response we should come to expect given society's obsession with true crime.

People have been armchair sleuths since the first season of the hit podcast Serial aired 10 years ago, and it's one of the reasons the series became such a phenomenon, crime writer and true-crime critic Sarah Weinman told CBC News from New York City.

On the one hand, the idea that you can participate allows people to contend with their frustration or sense of helplessness about the criminal justice system, said Weinman, author of Scoundrel and The Real Lolita.

And true crime provides a sense of community where people — largely women (new window) — can bond over their obsession with it, she said.

The problem is that participatory element kind of puts you in a position that violates a lot of boundaries, Weinman said.

What we're seeing with Baby Reindeer is the blowback to this kind of immersive, interactive product, where people can watch or listen to true-crime content, then engage further, said Michael Arntfield, a criminologist and author at Western University in London, Ont., who's also a former police officer.

People take on a pseudo-investigative role themselves, looking into tracking these people, looking for alternate theories to the cases, opening up discussion forums or starting their own podcasts to carry on where these other products left off, he said.

Fans tracked down 'Martha'

In the case of Baby Reindeer, Gadd tried to conceal the identity of the woman who he said had stalked him. It didn't work.

The series begins as the character of Martha (played by Jessica Gunning) walks into a pub where Donny (played by Gadd) buys her a tea, sparking a suffocating obsession that threatens to wreck both their lives, according to the Netflix series description (new window).

Martha is described as mentally ill (new window) and vulnerable, and she leaves Donny hundreds of hours of voice messages and north of 40,000 emails. Gadd told GQ (new window) he's never revealed the name of his real-life stalker to the media and that he changed some key facts about her for the show.

For instance, another popular Netflix series, Dahmer — Monster: The Jeffrey Dahmer Story, was heavily criticized by some of the family members (new window) of serial killer Jeffrey Dahmer's victims (new window) for not being consulted. That's common for these types of productions, Arntfield said.

I think that's a discussion that more people need to have, is what public interest is there in retelling the story again?

• Do we really need another show about Jeffrey Dahmer? (new window)

• New miniseries delves into the murder of Victoria's Reena Virk (new window)

Netflix's slate of true-crime content has really opened up the kind of sleuthing response we see with Baby Reindeer, and it's something we should expect to see more of going forward, Ruchira Sharma, host of the podcast Anatomy of a Stalker, recently told CBC's Day 6 (new window).

I think this really is a milestone showing us what the internet will do on anything that is closely based on real life, Sharma said. This is not an isolated incident. This is more an example of 'more to come,' I think.

Canadian true crimes in the spotlight

Productions about Canadian crimes tend to be heavily scrutinized, since sensational crime is more rare here, Arntfield said.

That's true for two recent productions: a show about B.C. teen Reena Virk (new window) and a Netflix documentary about Jennifer Pan's (new window) murder-for-hire case.

Hulu's Under the Bridge tells the story of Virk, who was murdered more than 25 years ago. Former Vancouver Sun reporter Neal Hall previously told CBC's Early Edition (new window) it's important to remember that the series means Virk's family will have all the bad memories brought back.

A woman convicted of murder in the case recently told a parole board (new window) that the series could traumatize Virk's family and was disrespectful.

WATCH | The makers behind What Jennifer Did:

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‘What Jennifer Did’: A sit-down interview with the makers behind the Netflix documentary

A murder-for-hire case in Markham, Ont., is the subject of a new true crime documentary on Netflix. ‘What Jennifer Did” dives into the case of Jennifer Pan, who was convicted in a murder-for-hire plot against her parents. CBC’s Dwight Drummond speaks to two of the documentary’s makers to learn more about the case.

Netflix's documentary What Jennifer Did spent three weeks in the global top 10 (new window) for English films. Last month, Karen Ho, a crime writer who went to school with Pan in Toronto, told CBC News (new window) that she's uncomfortable with the true-crime industrial complex and the all-consuming and endless appetite for content about murder.

I am not watching it, and I'm choosing not to watch it, because I do not want to incentivize the further production of this stuff without at least really thoughtful consideration, Ho said.

While some true-crime content is of high quality and offers important lessons, a lot of it is predictable junk food viewing, Arntfield said. But he doesn't see the public's interest waning any time soon, calling true crime our society's modern myths.

Every society in history is defined by stories, and some of the most long-standing myths and legends involve villains, he said.

True crime has been a problematic genre for centuries, echoed crime writer Weinman, adding that the human impulse for curiosity is potent and powerful.

That's never going to go away.

Natalie Stechyson (new window) · CBC News